Poster In Motion

For this project, the main objective was to select a captivating poster and develop an engaging animation to promote it. After careful consideration, I chose a visually stunning poster created by the talented Illustrator Andrea Falduda. The poster itself focuses on storytelling, using vibrant colors and intriguing textures.

In order to bring this poster to life, the aim was to create a whimsical and fun animation that would encompass every element featured within the poster. This animation would serve as a visual representation of the story being told. The animation aimed to captivate the audience and draw them into the poster's world by combining creative storytelling with lively and colorful visuals.

Through this project, the goal was not only to promote the chosen poster but also to highlight the artistic skills of Falduda and the unique storytelling depicted within their work; by transforming the whimsical medium of the poster into a dynamic animation, the project aimed to amplify its impact and engage a wider audience.

Behind the Scenes

The process of bringing the poster to life began with a detailed storyboard outlining the key elements and narrative of the animation. With a clear understanding of the message the animation aimed to communicate, the focus shifted to dissecting the poster into its individual components using Adobe Illustrator.

Through careful curation, each element of the poster was transformed into its own standalone illustration, carefully selected for their importance to the overall storyline. From characters and imagery to color palettes and textures, every aspect of the poster was carefully deconstructed to create animated components that could be manipulated and brought to life in Adobe After Effects.

Once the individual components were selected, the process of animating the poster began. With precision and attention to detail, each element was animated, layered, and fine-tuned to achieve the desired outcome. Whether it was adding movement to a character or animating the texture of a particular element, every aspect of the animation was considered with the aim of creating a cohesive and captivating visual experience.

Andrea Falduda

Andrea Falduda is a highly talented and sought-after illustrator and visual storyteller who collaborates with brands worldwide. Her work is renowned for its whimsical style and remarkable use of color and texture, a characteristic that can be traced back to her unique upbringing and visual impairments.

Growing up as a nomad in Mexico, Falduda developed a profound appreciation for colors and textures due to her impaired eyesight. While unable to see perfectly, she found herself captivated by the intricate details and vibrant hues surrounding her. This fascination ultimately shaped her artistic style and became an inherent part of her work and personality.

  • I highly recommend exploring the incredible artwork by Falduda. Her creations are nothing short of mesmerizing, showcasing a masterful blend of storytelling, prominent colors, and intricate textures. ❤